Smith began her career in marketing and communications more than 25 years ago, spanning the economic development and consulting, publishing and health care industries, as well as higher education. Smith’s tenure with TSTC began in 2002. Today, she serves as TSTC’s statewide public relations officer and leads strategic communications from the central administrative offices in Waco. Previously, she was TSTC’s associate vice chancellor specializing in communications, public relations, and leadership development. She also was the founding director and sponsoring executive-in-charge of the TSTC Leadership Institute.
“In essence, the job of the provost is to make TSTC a great place to work and to develop our relationships with the communities in which we operate,” said Chancellor Michael L. Reeser. “I have confidence that Eliska’s keen grasp of the organizational mission and her ability to foster relationships will be an asset to our West Texas family,” added Reeser.
“Eliska’s leadership experience and broad background will serve her well as the provost and leader of our West Texas campuses,” said Gail Lawrence, President Emerita, Vice Chancellor & Chief Culture Officer.
“It will be my joy to call the Big Country home,” said Smith. “I look forwarding to helping TSTC strengthen our partnerships with community and industry leaders to strengthen our economies and to help more Texans prosper,” added Smith.
Smith received a Master of Arts in Strategic Communications and Leadership from Seton Hall University, an advanced certificate in mid-management from SMU/Cox School of Business, and a Bachelor of Arts from Baylor University.
Smith has served in leadership positions within community and professional associations including: President and past president of the board, Christian Women’s Job Corp of McLennan County; lay director of the Greater Waco Emmaus Community; member, Waco LeadershipPlenty; secretary, board member, and president of the Central Texas Chapter Public Relations Society of America; district IV executive committee member for the National Council for Marketing and Public Relations, member of the Leadership Waco Class XX, board member of the Leadership Waco Alumni Association, member of the Rotary Club of Waco, and board member of the Waco Aviation Advisory Board.
Smith is a single mother, with a son, Houston, who is attending Texas Tech University, and a daughter, Caroline, who will be attending Sweetwater High School.
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